Giuseppe Armenise




“MILANO HOME will represent

the strong relaunch of Italian Style”

Name: Giuseppe


Surname: Armenise


What I do

I have been a sales basically all my life.


Years of experience in the industry

I have been working in this field for 30 years. 


Main talent

Being empathetic from the first contact with people, that is the key to success in my work. 


Territories I represent and explore for work 

Apulia, Basilicata, Molise and Abruzzo.


Kilometres travelled annually 

About 50 to 60 thousand kilometres.


The most beautiful thing I have seen in a shop

An antique safe from the 19th century, a unique and hard-to-find product displayed in a shop. 


Have the outlets changed over the years? And if so, how

The transformation of retail was crucial for business continuity. This transformation, which is still in progress, involves the inclusion of ancillary product sectors alongside the traditional homeware world; financial and personal services as well as online trade have also been important.


Advice for shops that want to continue to grow

A strong focus on modernising the layout. In my opinion, tomorrow's consumers prefer to enter shops where products are contextualised in settings, rather than in a traditional display window. This makes it possible to give preference to products that best interpret personal taste and lifestyle over individual purchases, approaching the concept of “Taylor Made”.


Why not miss the 2024 edition of MILANO HOME

Because there will be a strong relaunch of Italian Style with cross-promoting merchandising that can give new ideas and solutions to the 2024 market.