Maurizio Scarica




“Milano Home is innovation and a mix of product sectors inspiring retailers to continuously evolve”

Name: Maurizio


Surname: Scarica


What I do: Sales agent in the home textile sector


Years of experience in the industry: I have been a commercial agent since 2007


My main talent: I am a strong-willed and ambitious person, I always try to achieve my goals and be as optimistic as possible, since it is how you see the world that determines how you relate to it.


Territories I represent and explore for work: I am lucky enough to work in the Campania region


Kilometres travelled annually: more or less 35,000/40,000 km in a year


The most beautiful thing I have seen in a shop

The tenacity, passion, drive and dedication that most people invest to keep going in the home textile industry, which is not an easy industry.


Have the outlets changed over the years? And if so, how?

In recent years, shops have and are constantly evolving and have had to adapt to keep up with the times.

For example, they had to start online trading and change the display of goods, by setting everything on a bed or placing everything on the shelves, making the right pairings to excite the customer, by creating small settings.

Another change was the inclusion of other product sectors ranging from giftware to room fragrances to offer an even more comprehensive service for home furnishing.


Advice for shops that want to continue to grow

Always be pro-active, look for innovative ideas and insights that can arouse people's interest.

Travelling and visiting as many trade fairs as possible in order to always innovate your shop.


Why you can’t miss the 2024 edition of MILANO HOME


To keep up with the times, one needs to visit this trade fair and be updated with all the innovations that will be on show. Milano Home is about innovation and a combination of several product sectors that can inspire most retailers in their continuous evolution.