Change your vibes
Brand Power

Change your vibes

Brand Power Arena | Hall 4

01/11/24 h 10:30 - 13:00

The study day will feature speakers with an academic background who will discuss the world of branding with scholars and communication practitioners with a view to delving into the world of branding in a deliberately disruptive manner.





Marianna Ghirlanda, ceo di DLV BBDO


Alberto Guenzi, Professor of Evolution of Distribution Systems at the University of Parma 


Laura Rolle, co-founder & Head of research di Blue Eggs


Vincenzo Russo, Associate Professor of Consumer Psychology and Neuromarketing at IULM and Head of the Neuromarketing Research Centre, Behavior and Brain Lab IULM