The category killer. Retail and housewares, what has happened in the last 3 years?
Brand Power

The category killer. Retail and housewares, what has happened in the last 3 years?

Brand Power Arena | Hall 4

01/12/24 h 10:30 - 13:00

The household goods market as seen through the CX Store survey of a panel of more than 10,000 households and commented on by the key players in the retail sector.

 

 

Speakers:

 

Daniele Tirelli, Professor of Product Innovation, Consumption & Marketing at IULM and International Economics at the University of Modena-Reggio