Why do consumers buy?
Retail Academy

Why do consumers buy?

Brand Power Arena | Hall 4

01/13/24 h 11:00 - 12:00

Neuromarketing is a new field of study where researchers investigate the responses of consumers' brains to messages.


A meeting to show companies how neuromarketing really works and how they can use it to their advantage.



Speaker: Mariano Diotto, CEO neuromarketing Italia