Milan Home on the Road

Milan Home on the Road, the roadshow dedicated to the future of shops, kicks off

The aim is to create an outline on which to build the future of neighbourhood shops

Milano Home on the Road - which kicks off at the end of May- a roadshow of meetings in Italy and in a number of European cities, will bring to life an open and constructive discussion with shops.


Structured as real focus groups, the meetings will analyse the needs and requirements that retailers are facing at this time, when their role is undergoing a huge transformation, and will discuss new solutions and ideas for a market that is always on the lookout for new stimuli.


Some of the most current and relevant topics for shops will be addressed: from omnichannel business strategy, to supplier relations, from knowing the materials to product scouting.


The professional profile of the shop is a fundamental one in which Milano Home has decided to invest time and professionalism, in order to define the lines on which to support development, so that shops can carve out an even more innovative and crucial role for the territory in which they operate: as local informants about the territory of the brands they represent, the quality of the products they handle and the selection they make.


The stopovers scheduled in Italy will start in Sicily, and continue in Puglia, Calabria, Campania, Abruzzo, Lazio, Tuscany, Emilia-Romagna, Lombardy, Piedmont and Liguria. Some European cities such as Vienna, Zurich, Munich, Nice and Ljubljana will also be reached.


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