The study day will feature speakers with an academic background who will discuss the world of branding with scholars and communication practitioners with a view to delving into the world of branding in a deliberately disruptive manner.
Marianna Ghirlanda, ceo di DLV BBDO
Alberto Guenzi, Professor of Evolution of Distribution Systems at the University of Parma
Laura Rolle, co-founder & Head of research di Blue Eggs
Vincenzo Russo, Associate Professor of Consumer Psychology and Neuromarketing at IULM and Head of the Neuromarketing Research Centre, Behavior and Brain Lab IULM