MILANO HOME, the new event for the home world that looks from Italy to the international stage: the proposal is based on the values of authenticity, originality, quality and innovation. The event will represent an experiential B2B project, dedicated to traditional and new stores with the aim of increasingly enriching their assortment with refined and unique products.
The identification of a genuine product stemming from real, productive and recognisable expertise.
A design idea that merges creativity and taste by identifying the product in a distinctive way.
Attention to detail and the selection of products and services that guarantee total customer care.
The Event will be the result of continuous interaction with the market, aimed at building and consolidating stable relationships with key visitors through:
Roadshows in major Italian regions and Mediterranean markets
Events dedicated to interior decorators
A network of brand ambassadors and targeted meetings to find and identify an ad hoc visitor profile
A special, customised incentive programme for selected buyers