Ancient stories and contemporary style, where emotion becomes design

Ancient stories and contemporary style, where emotion becomes design

An emotional design tied to memory, a story capable of describing distant yet shared worlds. Alessandra Baldereschi is one of the most recognized standard-bearers of "made in Italy." Her concept of style is a contemporary projection of ancient memories, ancestral and communicative.

She is a creative soul enchanted by her roots but projected into a concept of contemporary and international design. Alessandra Baldereschi is a designer rich in inventiveness with significant international experience, primarily in Japan, where she began her career. Right from the start, she gained international recognition for her elegant and minimalist design, colorful with a touch of refined irony, which finds its most representative expression in the careful craftsmanship of materials such as glass and ceramics.


But it doesn't stop there. Her inventiveness has embraced the diverse paths of the creative universe, in collaboration with furniture, product, and lighting design companies, each time telling a different story, although conceptually linked to her passions and one of her major sources of inspiration: nature. Her work describes her personality, like a travel diary of experiences, memories, and discoveries, ready to surprise those who observe it with a sense of familiarity, as if it inherently contained shared "memories."



How has your experience in Japan influenced your work and your way of thinking?


I only realized after many years how profoundly this experience had changed me. I left for Japan right after my studies, and I was quite young, with my identity still under construction. It was an ideal condition to welcome and integrate a different culture.


I immediately felt an affinity with the principles of Japanese aesthetics because they are closely connected to nature. For example, the search for balance between fullness and emptiness, the latter not as a lack but as a pause, a silence. Or tranquility as an essential form of elegance, or the taste for imperfection that belongs to beauty.

Japan taught me how to discover the delicacy, grace, and harmony of simplicity in everything that surrounds us in daily life.



Nature is an inspiration for you, what stimulates you the most?


Yes, that's right. For me, nature is an endless source of inspiration, like a generator of ideas. The variety of life on Earth is so vast that you can work from thousands of different starting points. You can analyze the growth of plants and invent a new geometry, create a color palette from the shades of a bird's plumage, or reshape the shape of a berry or a flower to transform them into an object. From microscopic organisms to giant trees, from animals to rocks and minerals.


Recently, I bought a beautiful illustrated book, "Gli alberi e le loro storie" (The Trees and Their Stories). They are legends and ancient tales that confirm how our connection with trees and nature is essential.



There is a dreamy and dreamlike quality in your work, influenced by your passions. What represents you the most?


In the dream world, there is no rational order; everything flows freely, without the nets of rationality. Dreams spontaneously and immediately establish that connection of the individual with the world of origins, with the collective subconscious made of archetypal images. In my creative process, I try to awaken this shared memory through the search for symbols, myths, and beliefs.



What influence do industry fairs like Milan Home have on your work? Do you find them to be important starting points for developing new collections?


They are precious opportunities to meet colleagues, the press, and clients. Moreover, it's a situation where other professional figures like agents are present, which is useful to understand the market and the product's reception. In fairs, the exhibited projects and setups stimulate creativity at every step, and it's my habit to bring a notebook for drawing or taking notes.


Every time I return home with renewed enthusiasm and passion, with new ideas that I can't wait to develop, happy to have reunited with people and updated contacts.