Japan Mon Amour: design beyond borders
Way of Living

Japan Mon Amour: design beyond borders

A Journey into the harmony of products from the Rising Sun. At Milano HOME the objects, complements, and accessories for stationery and lifestyle under the banner of minimalism, excellence, and quality. In perfect Japanese style 

The first edition of Milano HOME, the new point of reference for international trends in home décor, will be held from 11 to 14 January 2024 at fieramilano Rho. A trade fair event and, above all, an unmissable opportunity to catch up on the novelties in manufacturing, innovations and traditions from around the world. Speaking of trends, style ideas and novelties, here are some of the recommendations and proposals hailing directly from Japan. 



Muy, with its slogan “Original Design Zone”, distributes on the Italian market the best Japanese stationery and lifestyle brands such as Midori, Traveler's Company, Md Paper, Peco, Hightide, Kunisawa, and Toyo Steel. "For us," he points out, "Japanese design, and more specifically Japanese designer stationery, represents everything we look for in a signature item: refinement, minimalism, excellence and quality of materials and production. The essence of a traditional concept reinterpreted in a modern key.”


Midori is characterised by its wide range of stationery products where functionality and aesthetics are translated into an understated, minimalist design. 


Traveler's Factory travel notebooks, pens and pencils accompany you on explorations around the world. Md Paper's top-quality items are manufactured with high-quality materials and great attention to detail.


Shaping “what emerges from ourselves when we look at the sea” Hightide offers a wide selection of attractively and functionally designed stationery and household items.


The Kunisawa Kawachiya Product brand is a synonym of high quality items characterised by traditional Japanese aesthetics.


TOYO TOOLBOX, the classic tool box organizer "Made in Japan". Founded in 1969 in Osaka, Toyo Steel Company Ltd. has been manufacturing high quality tool boxes and other household and professional steel items for decades. 


The toolbox is lightweight and seamless, with a smooth, round handle and no sharp edges. It also has excellent durability and functionality, which earned him numerous design awards. 


Sopha Diffusion, based in Switzerland and France, has been selecting and distributing tableware and interior decoration items from Japan since 1987. Its products are chosen with an eye for design: modern and refined items, but also traditional Japanese products for everyday use. All of the over 2000 items are carefully handcrafted. 


Dynamism, service, and proposals are the three words that sum up the philosophy of the Fade brand, a company with over 50 years of history and passion for tableware and porcelain decoration. 

The company now has over three thousand sales outlets in Italy and is present on the foreign market with exclusive collections handcrafted in Italy. 

Always attentive to changing customer tastes, Fade presents entire new collections at least three times. Also offered are tableware for enjoying Japanese cuisine at its best. 

Tokyo Design Studio represented in Italy by Livellara creates high-quality tableware inspired by both Japanese tradition and the eclectic international lifestyle of modern Tokyo. 

All products are designed and engineered in the Netherlands and created in Japan, to develop a unique and constantly evolving brand, where East meets West and tradition meets the new. 


PLASTOY offers a series of stationery products inspired by the Manga world. Distributed in Italy by Creo. 


From the originality of Japan comes a delicious and practical new way to organise your daily routine.

The innovative umbrella by Shupatto, the Japanese brand that strives every day to make people's lives easier, will make its début at Milan Home 2024. The brand-new Belt-free umbrella has a special clasp that tightens it and almost squeezes it, to avoid getting your hands wet with the lanyard, which, of course, it does not have.   

How it works: simply by pulling the slider, the water-repellent fabric folds into the frame neatly and evenly without your hands touching the umbrella. 

At the fair, it will also be possible to see the new collections of the now famous Shupatto eco-bags, which are easy to fold.   


Marushin Co. is a leading gift company in Japan, established in Nagoya in 1966. Over the years, it has collaborated with famous brands in the world of entertainment and video games and today offers a wide range of iconic, quality products such as towels, bags, pillows, and blankets.  

Yup! products were designed and manufactured with the supermarket theme in mind, observing our habits: how many times, in fact, people used an empty cookie tin box to store needle and thread? This is how Yup! was born: original and fun containers to fill with any contents.  

The Yup! series combines the useful with the amusing and gives a touch of imagination and uniqueness to everyday cases, purses, and clutches, interpreting packages of spaghetti, gummy sweets, coffee, chocolate, ketchup, and champagne... 

Yup! is the perfect collection for those who want to carry their favourite food with them at all times, in an ironic and fun way, without... the food itself. Products that are beautiful to look at and comfortable to use.