Lamart, porcelain collections for the home combining tradition and modernity
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Lamart, porcelain collections for the home combining tradition and modernity

High-quality proposals for lovers of luxury and beauty. The company based in Piedmont is the exclusive European distributor of the American company Fitz and Floyd 

An Italian design company specialised in the production and distribution of high-quality tableware and homeware, with a strong focus on ceramics and porcelain, “something that has always been our greatest passion”. Founded in 1971, after securing its business in the domestic market, Lamart has focused decisively on its assortment and premium articles by expanding its presence globally, and now boasts established customers in Europe, Russia, the Middle East, Asia, North Africa and America.


“In our process of growth, we had the great opportunity to create successful collaborations with historical and leading companies in the industry”, commented Walter Montagna, the managing partner.


“We are proud to be the Italian Retail Agency of RiedelNachtmannRoyal Copenhagen and Goebel, as well as the exclusive distributors in Europe of the prestigious American company Fitz and Floyd, and in all countries of the renowned Figurines by Royal Copenhagen”.



Design, quality, beauty: these are the excellences that characterise your ceramics as well as your tableware and homeware collections. What are the strengths and values you pursue? How do you cover the main distribution channels?


“Curiosity and research continue to underpin our work, and our path has often crossed that of talented designers to realise common visions.


We consider the relationship between people to be the most valuable resource. In this small world of which we feel to be passionate citizens, as well as in our small industry that represents our whole life, there can be no business without a solid relationship at the base, a bond based on the exchange of energy, seriousness and respect. We want to be a nice company to work with even before attracting clients with our proposals. 


For what concerns the distribution channels, we have no direct distribution. Our mission is to support physical points of sale as much as possible, so as to create a win-win relationship with our authorised retailers”.



A relationship with the shops that is taken care of down to the smallest detail.


“We strongly believe in the physical shop and in the fundamental role that the shop can have for the end consumer. Our distribution strategy is aimed exclusively at them, never directly at the end customer.


Shops are the most important partners, and we give our support by promoting them on our social channels, directing the end customer through the store locator on our brand website Palais Royal, providing materials for the display of products in shop windows, and organising events related to our brands such as the Tastings organised in partnership with Riedel”.



What do you expect from Milano Home?


For us, Milano Home has always been the trade fair of reference for the domestic market, but not only.


We will present the new Spring/Summer collections and the Christmas preview.


We expect great curiosity from customers for this new format that will be presented in January, as well as qualified participation. We are also looking forward to a good response from foreign customers who had somewhat declined in the last few editions.