At the first edition of MILANO HOME, from 11 to 14 January 2024 at fieramilano, sustainability and innovation are the true protagonists. Among the confirmed events at the fair there will be a special installation titled “The Green Circle” dedicated to innovative and virtuous objects.
Milan, 21 June 2023 - MILANO HOME, the new annual trade fair dedicated to home furnishing and decoration, will make take place from 11 to 14 January 2024 at fieramilano (Rho).
A new event that hosts unique and distinctive objects and rewards research and product innovation, enhancing the skills and stories of companies that share the event's founding values: originality, authenticity, quality and innovation.
Ideas, trends and products will stand out for their design, research, uniqueness, customisation and, of course, sustainability, a theme that will run across the fair pavilions and represents the common thread linking the values of MILANO HOME. In particular, the concept of quality in its deepest sense, where attention to detail, choice of materials and customer service are priorities, as well as fairness, reciprocity and sensitivity to social and environmental issues.
To underline the relevance of this specific theme, there will be several special initiatives and dedicated installations. Among the first novelties is the Green Circle, the innovative project by Isabella Goldman, a bioclimatic architect - which will present a selection of products consistent with the criteria of sustainability and the circular economy.
MILANO HOME, through this project, wants to be the initiator of a new approach for the purchase of consumer goods: a critical approach where “beautiful” also becomes “well made” and above all “right” according to internationally recognised ESG criteria and the UN SDGs.
The space, created as a circular plaza, will host 60 alternative and as yet little-known products, selected according to a sustainable approach that respects nature, traditions, materials, the territory, or people and their emotions, or that offers a completely new approach to everyday objects using new yet sustainable technologies.
The appointment with MILANO HOME is from 11 to 14 January at fieramilano (Rho).