Why visit

Why visit

The store is the main point of direct contact with the end customer. It is the antenna of the market; the reference point for all players in the supply chain (manufacturers, distributors, craftsmen and women, designers); it promotes the excellence of local areas and, above all, with its professionalism and expertise, it is the best megaphone for brands and products. ​

 

This is why it is at the heart of our project.

 

 

The other targets​

 

We made a clear choice: to address the retail world first and foremost and, in particular, independent outlets. This, of course, does not mean we do not focus on other important visitor types who are part of the Milano Home world: interior designers, small-scale guest accommodation facilities, the world of promotions.

 

RETAIL RETAIL​ (Stores, specialised outlets, chains, retail/large-scale retail distribution)

INTERIOR DESIGNER

SMALL-SCALE GUEST ACCOMMODATION

PROMOTIONAL SECTOR

The project

MILANO HOME, the event for the home world that looks from Italy to the international stage: the proposal is based on the values of authenticity, originality, quality and innovation. The event represents an experiential B2B project, dedicated to traditional and new stores with the aim of increasingly enriching their assortment with refined and unique products.

GET INSPIRED AND CHANGE

To learn about new trends and products. To dialogue with experts and designers. To discover new ideas and strategies and find new inspiration for your customers.

TO UPDATE AND RENEW

To have at your disposal a wide range in terms of assortment and size. To renovate your environments and to replenish your store with new market innovations.

TO ENRICH AND EDUCATE YOURSELF

To preview products, talk directly with companies, and engage with industry professionals. To participate in talks and educational meetings.

4 pavilions, 4 different ways to live the show experience