To understand this dynamic and break through to the consumer, the deep tech company Emotiva has developed EmPower and Foresight, two platforms for stores and businesses. When a per ...
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You need to select a target to become the dream store for people in that segment. The identified audience must be united by a very specific identifying element.
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Milan Home meets Erboristeria Fresia (wellness, perfumery, and giftware)
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They focus on emotional shopping, pay meticulous attention to customer communication, use social media as a tool to convey their corporate image, and plan events to make customers ...
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Milano Home meets Esther Broglia of Bottega caffè e tè
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20/11/2024
NEXT GENERATION "You have to know how to communicate with young people because the new consumer has more knowledge than the seller"
Read moreMilano Home meets Giuseppe Gallo, the new generation of Cose di Casa F.lli Gallo
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20/11/2024
NEXT GENERATION. The Betty House: "Physical and online purchases? The customer shouldn't notice any difference"
Read moreMilan Home meets Andrea Cembalo, CEO of La Casa di Betty
News
31/10/2024
EGO Concept Store: It's all about people. Human connection is what sets physical stores apart
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A ‘mixed sea’ space, as Aleksandra Stefanovic defines it, who, together with her son Corso, opened an environment 15 years ago on Via Washington where objects, design, and proposal ...
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In Vimercate, Mario Nava, a former pastry chef, has created a unique space where food and objects come together to create a delightful experience.
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“I choose to sell only things that enhance life for people and I work with companies whose owners and philosophy I know. I like to thank customers, to have them enjoy themselves an ...
What's new
23/05/2024
The shops of the home world and the next generation. A relationship waiting to be written
Read moreThe in-depth analysis continues with the Milano Home surveys
Retail evolution
21/05/2024
Concept stores reimagine what a store can be, boost brands, delight customers and challenge the online
Read moreMilano Home gives the microphone to Marilena Potere and Victoria Roberts, founders of Tattoo Island - The Family Business and Giorgio Francisco, owner of the historic Gassante stor ...
Retail evolution
Milano Home meets Daniela Ubaldi Verga, owner of Casalinghi Mambriani. A range of about 30,000 items, with everything you could possibly need in the home and especially in the kitc ...
Retail evolution
From house boats to yachts, Italian-made offerings are the most sought after by lovers of elegance and luxury
Retail evolution
Milano Home continues its tour, giving the points of sale their say. Ideas and considerations, approvals, suggestions and opinions emerge. These outline, among other things, the mo ...
Retail evolution
Exciting, engaging, participating and providing concrete solutions: this is how valuable relationships with customers are activated. Interview with Fabrizio Valente, founder and CE ...
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The outlets present at the latest edition of Milano Home reflect on their future. The role of the exhibition? An unmissable opportunity to meet, listen and discuss with colleagues ...